Etsy Pricing Calculator - Free Online Tool

By Lisa McGrimmon | Published April 12, 2025
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Price your handmade products to succeed on Etsy, with every cost accounted for.

The Etsy-Specific Pricing Formula is built to help handmade sellers on Etsy (or similar marketplaces) calculate a retail price that includes:

  • materials
  • labor
  • seller / marketplace fees (like Etsy’s listing and transaction fees)
  • packaging and shipping supplies
The Formula: ((Materials + Labor) × Markup) + Fees + Packaging = Etsy Price

This approach ensures you're not losing money on platform sales, even after Etsy takes its cut.

Why Use the Etsy Pricing Formula?

  • Designed specifically for the needs of Etsy sellers
  • Accounts for costs like platform fees
  • Helps you price competitively and profitably
  • Ensures you're not caught off guard by hidden expenses

Etsy's fees may look small at first, but they add up, especially when combined with free shipping, paid ads, and promotional discounts. This formula safeguards your profits.

Example Calculation

Let's say you sell art prints and ship a physical version. This example demonstrates how the Etsy-Specific Formula ensures profitable pricing:

Materials Cost: $1.00

Labor: $6.00

Etsy Fees: $3.00

Packaging Supplies: $1.00

Calculation: (($1 + $6) × 2) + 3 + 1 = $18.00 Etsy Price

That $18 includes your time, costs, fees, and a reasonable profit, so you know you're charging enough to stay sustainable.

Pro Tip: Don't forget that Etsy charges a percentage for transaction fees and processing fees in many regions. Add in listing fees, ads, and discounts, and the expenses can add up. This formula keeps you ahead of those costs.

Try the Etsy Pricing Calculator

Use the calculator below to plug in your numbers and instantly see your suggested Etsy retail price, no spreadsheet needed.

Etsy Pricing Calculator

((Materials + Labor) × Markup) + Fees + Packaging = Etsy Price







When to Use This Formula

Consider using this formula if you:

  • Sell on Etsy, or similar online marketplace
  • Want to factor in transaction and listing fees
  • Include packaging or shipping supplies in your cost
  • Offer free shipping and need to build that into your pricing
  • Sell digital or physical products (or both!)

If you're serious about Etsy as a business, not just a hobby, this formula will help you stay profitable.

Download the Free Etsy Pricing Worksheet

This free printable worksheet helps you apply the Etsy-Specific Pricing Formula step by step, so you can confidently price your handmade products with platform fees, labor, and packaging all factored in.

Use this worksheet to:

  • Add up materials and labor
  • Apply your markup
  • Account for Etsy's transaction and listing fees
  • Include packaging and shipping supplies
  • Calculate a final price that keeps you profitable

Whether you're just starting or scaling up, this tool helps you price with clarity, not guesswork.

Download the Etsy Pricing Worksheet (PDF)

Want to Compare Pricing Strategies?

Return to the Full Craft Pricing Formula Guide: Compare all six pricing strategies to find the one that fits your product, platform, and business goals.

More Craft Pricing Calculators

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