How to Price Crafts for Profit

Learning how to price crafts is absolutely essential if you want to run a profitable handmade business and make the most of your creative efforts.

Setting the right prices can feel tricky, especially when you're just starting out, and many new craft business owners fall into the trap of setting prices too low. It's understandable! But low prices often lead to unsustainable businesses.

No single method fits every craft pricing scenario. Different formulas and strategies work better depending on your business goals, experience, type of craft, and where you sell. That's why I created this comprehensive pricing hub, so you can explore the best options and choose what works for you.

This guide is your starting point. From here, you'll find links to every major article and tool on the site that will help you confidently learn how to price crafts for profit.

Part 1: Starting Out - Craft Pricing for Beginners

Are you new to pricing and feeling overwhelmed?

You're not alone. In this section, you'll find beginner-friendly resources that will help you understand the basics of how to price crafts for profit.

How to Price Handmade Items - A Beginner's Guide

If you're new to pricing crafts, this is the place to start. Learn the core concepts behind pricing handmade goods, why underpricing is so common (and harmful), and how to set prices that reflect your time, materials, and creativity.

Part 2: Getting Serious About Craft Pricing

Ready to go deeper? These articles and tools will help you calculate your prices with precision, match your pricing to your goals, and avoid common mistakes that cost craft sellers money.

Craft Pricing Formulas

Discover 6 popular craft pricing formulas you can use to calculate how much to charge for your handmade items.

Different formulas work for different scenarios and business goals. Choose the pricing method that works best for you.

6 Craft Price Calculators

Try 6 free online craft pricing calculators, each based on a different formula. Test multiple strategies to find the one that fits your business best.

Price Your Craft to Match Your Business Goals

Pricing goes beyond calculations. It's also about your vision and goals. This article shows you how to match your pricing strategy to the kind of business you want to build.

Handmade Product Pricing Mistakes

Learn about the most common pricing mistakes craft sellers make and how to avoid them before they impact your bottom line.

Business Expenses & Craft Pricing

Not sure you're covering all your costs? This guide helps you identify expenses that often get overlooked and how to include them in your pricing.

Part 3: Optimizing Your Prices for Profit

Once you've mastered the basics, it's time to take your pricing strategy to the next level. This section focuses on advanced pricing tactics including platform-specific strategies, raising prices, and high-end positioning.

Craft Pricing Case Studies 

These case studies show how three craft sellers tackled their pricing. You'll see what worked, what failed, and what you can learn from them. Read the case studies to find a smarter way to price your own crafts!

How to Price Handmade Items for Etsy

Selling on Etsy or another online marketplace? Learn how to tailor your pricing strategy to the unique challenges and expectations of marketplace selling.

How Sell Crafts for More Money

Want to charge more for your handmade products without losing customers? This guide shows you 9 smart ways to raise the perceived value of your crafts, so you can confidently sell them for more money and attract the right buyers.

How to Raise Craft Prices Without Losing Loyal Customers

Raising your prices doesn't have to scare away customers. This guide shares practical strategies for increasing your prices with confidence while keeping buyers happy and boosting your handmade business profits.

How to Price Handmade Goods for Wholesale

Interested in selling your crafts wholesale? This guide walks you through the essential steps to price for wholesale while keeping your business profitable.

Should Handmade Sellers Offer Discounts?

Offering discounts can be a smart strategy or a huge branding mistake. Learn how to offer discounts without cheapening your handmade brand.

Craft Pricing Tools

Next Steps

Pricing may feel like a challenge at first, but with the right strategies and tools, it becomes an exciting way to shape the success of your handmade business.

You've put your heart into making beautiful products. Now let's make sure they're priced in a way that reflects their true value and supports the business you want to build.