Wholesale to Retail Pricing Formula Online Calculator

Price your handmade products for both wholesale and retail the smart way.

The Wholesale to Retail Formula helps you set prices that work for both store buyers and direct customers. It's essential if you're scaling your handmade business and starting to sell to shops, boutiques, or other resellers.

This ensures your wholesale buyers get a standard 50% discount from your retail price, and you still make a profit on every sale.

Why Use the Wholesale to Retail Formula?

• Built-in profit for both sales channels
• Standardized wholesale pricing
• Scalable pricing strategy for business growth
• Builds professionalism to store buyers

If you're transitioning from hobby seller to business owner, this formula gives you the structure you need to grow without guessing your margins.

Example Calculation

Let's say you make handmade tote bags. This is an example of how your pricing might work using the Wholesale to Retail Formula:

Materials Cost: $5.00

Labor Cost: $10.00 (40 mins at $15/hr)

Wholesale Price: ($5 + $10) × 2 = $30.00

Retail Price: $30 × 2 = $60.00

This structure allows a store to buy your tote bag at $30 and resell it for $60, while you still make a profit at the wholesale level.

Try the Wholesale to Retail Calculator

Use the calculator below to quickly find your wholesale and retail prices. Just enter your materials and labor costs — we’ll do the math.

When to Use This Formula

Download the Free Wholesale to Retail Pricing Worksheet

Ready to sell to both retail customers and wholesale buyers and still make a profit?

This free printable worksheet makes it easy to calculate prices using the Wholesale to Retail Formula. No spreadsheets. No guesswork. Just clear, step-by-step pricing.

With this worksheet, you can:

• Calculate your wholesale price using your materials and labor
• Determine a profitable retail price based on wholesale
• Keep your pricing consistent and scalable across all sales channels

Great for craft sellers looking to grow into wholesale or organize their pricing like a pro.

Download the Wholesale to Retail Worksheet (PDF)

Want to Learn More?

Return to the Full Craft Pricing Formula Guide to compare all six pricing methods and find the one that fits your current business goals.

Pro Tip: If your wholesale price is too low to be profitable, it may be time to re-evaluate your materials, labor, or overhead costs. This formula helps you spot those issues early.