Craft Market Trends for 2025

Sources of Data for 2025

The insights presented in this report are based on data from two leading platforms renowned for showcasing and influencing craft trends: Pinterest and Etsy.

Both platforms provide a rich market analysis of emerging styles, popular consumer preferences, and key design elements shaping the creative landscape.

Pinterest Predicts 2025: Pinterest's annual trend report includes valuable statistics on rising search terms. It highlights creative directions gaining momentum in crafts, fashion, home decor, and lifestyle.

Etsy Marketplace Insights: Etsy offers a unique perspective on what shoppers who love handmade items are actively seeking. Etsy provides invaluable insights into the colors, materials, and designs expected to dominate the year ahead.

1. Nature-Inspired Style

Nature-inspired: Seaglass pendant, cable knit sweater, and seafoam green pottery.

In 2025, nature-inspired style centers around sustainable living with an eye to the future as well as calming nautical themes.

Shades of green are everywhere. In some spaces, you'll see soft, serene beachy greens. In others, the deep greens of lush grass and foliage will be prominent.

Seafoam Green

Expect to see this soft green shade with a touch of blue popping up in interior decor in 2025.

Seafoam green accents can make a space feel calm and relaxing. It pairs well with natural wood to create the feel of a casual oceanside beach house.

Check out Etsy's color of the year, Lime Cream, for examples of this calming color in handmade items.

Nautical Style

Following along with seafoam green's beach vibes showing up in decor, nautical inspired fashion is also expected to be hot in 2025.

Terra Futura

Pinterest's Terra Futura trend combines eco-friendly practices with a futuristic aesthetic. It melds nature-inspired design with the modern edgy style and fantasy themes that are also popular in 2025. You'll find this style showing up in fashion as well as home decor.

The Terra Futura trend features lush greens, use of sustainable materials and practices, and recyclable fashion. Sustainable gardening and shared community spaces are valued.

Nature-inspired design and lifestyle choices are trending into 2025. Chaos gardening, which involves intentionally random planting, is seeing particularly strong growth.

2. Mythical & Fantasy Themes

Mythical and fantasy: Antique-style ruby ring, golden goddess manicure, and chainmail statement necklace.

The growing trends for 2025 provide plenty of space for fun, luxury, and escapism. Luxurious fabrics, rich colors, and fantastical themes provide a fun way to make the every day a little birghter.

Medieval Castlecore

There's no need to run off to a luxurious castle in 2025. The most stylish among us will be bringing castlecore to their own home decor and fashion.

The Medieval Castlecore look expands on the goth aesthetic that has been growing in popularity since 2022. Choose luxurious textures, and jewel toned colors to embrace this style.

Get out your chainmail! Castlecore design is coming your way in 2025.

Golden Goddess Style

Those who prefer a more modern take on luxury may embrace Golden Goddess style. This beauty trend embraces all things gold and extravagant. 

Siren Aesthetic

2025's trending siren aesthetic is ideal for those who want to channel their inner mermaid, but with less sweetness and more edginess.

Add some fun to your beauty routine! Dark siren makeup and golden goddess manicures are growing in popularity.

3. Maximalism & Opulence

Maximalist and opulence: Rococo style accessories, maximalist home decor, and gold vintage jewelry.

The luxurious fantasy themes showing up in fashion and beauty are matched by maximalism and opulence in home decor.

Maximalism

We first reported on Maximalism in home decor back in 2019. This look continues to be strong into 2025. More eclectic mixes of strong patterns, rich colors, and luxurious textures are taking this well-established style into the new year.

Vintage Charm

Vintage and vintage-inspired items have been popular for a couple of years now. For 2025, beautiful, high quality items that will last a lifetime and are heirloom-worthy are growing in popularity, making this trend a perfect fit for anyone who makes high-quality handmade items!

Rococo Style

Rococo style combines the opulence of maximalism with the charm of vintage design and ornate, feminine style. The most stylish parties in 2025 will be inspired by this lavishly ornamental era.

Searches for rococo outfits are off the charts! Meanwhile, the most stylish apartments will feature eclectic decor this year.

4. Playful & Experimental Styles

Playful and experimental: Mary Jane "doll" shoes, cutecore charm necklace, and hand-painted armoire.

2025 leaves plenty of room to embrace playful whimsy whether you're planning a surrealist party, adding some child-like charm to your home, or experimenting with adorable accessories.

Surrealism

If heavily ornamented Rococo-themed events aren't fantastical enough for you, the Surrealist trend might be more your style. Imagine decor inspired by a Salvador Dali painting, and you'll get the picture.

Childlike Design

Home decor in 2025 will embrace the simple charm of child-like design. Strong colors and hand-painted furniture is the star of this trend. Fashionistas won't be left out of this look. Babydoll makeup and doll-like accessories growing in popularity. 

Get out your paint brushes and revitalize some old furniture! Handpainted furniture will be hot in 2025.

5. Modern & Edgy Styles

Modern and edgy: Flowing white skirt with black moto boots, cozy cherry red bedroom, white boho style dress with black leather moto jacket.

In 2025, more soothing and laid back looks, like boho style, are getting a modern edge with a splash of bright color or a pop of modern fabrics or styling. Terra Futura, in the nature-inspired category, could easily fit in with these modern and edgy styles.

Cherry Red

Bohemian Biker

Take soft, flowy bohemian fashion and combine it with an edgy leather moto jacket, and you have the 2025 trend that Pinterest is calling Moto Boho.

It's time to put on your prettiest flowy dress and moto jacket. Boho outfits are hot this year.

6 Ways to Boost Sales with Craft Market Trends

You know what's going to be popular in 2025. Now it's time to use those styles in your products and marketing to boost your sales.

Luckily, you don't have to revamp your entire product line to work with current craft market trends!

You don't have to completely overhaul your products and marketing materials to reflect the hottest designs.

Your brand may already incorporate certain popular styles in some ways. Look for those existing style elements and draw attention to them. Then consider using simple, low commitment tactics to add in-demand styles to your products or marketing.

1. Include trends in your product design.

This approach to selling the trend requires the biggest commitment for people who sell handmade items.

If you're going to change the design of your products to suit a hot style, you'll need to be fairly certain you'll be able to sell those items while a trend is still hot.

Alternatively, you'll need to know the look will work for your brand over the long term. If a trend is a good fit with your existing products, it may be worth working it into your product design.

2. Incorporate trends into your product packaging.

If a popular style is a good fit with your brand image, consider using it in your product packaging.

Changing up your product packaging to reflect craft market trends is still a bit of a commitment. However, for many products, it's fairly simple to change out the packaging, making this strategy less risky than completely redesigning your products.

3. Use trend research to appeal to new customers.

As you research current trends, you may discover new potential customers you hadn't considered.

Forecasts may show your existing products are becoming popular with a group of people outside your existing customer base. People may be using your products in a way you hadn't considered.

Look for ways to market to that new group or highlight that new use for your items.

4. Use on-trend merchandising in your displays.

Do you sell your handmade items at craft shows?

Consider updating your display booth. This is a low cost, low commitment way to connect with style-conscious customers.

Refreshing your craft show booth to reflect current craft market trends can be as simple as featuring or grouping key products together, or changing your signs or display props.

Choose an element that's a good fit with your brand's style, and add a few elements of that look to your booth.

For example: If you make beautiful cable knit sweaters, lean into nautical style by adding a few fun ocean-themed props. Or cover your display table with a pretty seafoam green table covering.

You can sell the trend without changing a thing about your products.

5. Reflect popular styles in your product photos.

Using a few props in your product photos is another low commitment way to connect your products with a trending style.

Choose photography styling props and backdrops to reflect a style that works with your brand. Take a few new product photos using those props, and feature them on your website, Etsy shop, or use them in social media marketing.

For example: If you sell boho-style fashion, take some new product photos styling your items with moto-inspired props and accessories to reflect the newest way to wear this style. 

6. Use popular search terms in titles and descriptions online.

If you have products that fit any of the rising search terms, be sure to use those phrases in your online marketing.

They must genuinely be a good match. Don't add a keyword that doesn't truly describe a product just because it's popular.

If you find you do have existing products that are good matches for growing search terms, be sure to use those phrases in titles and descriptions for those products.

Craft Market Trends Printable Planner

Plan your way to crafting success!

Get ahead in the handmade market with our Craft Market Trends Planner. This free, printable tool is designed to help you turn the latest style reports into actionable strategies for your craft business.

With this planner, you can:

• Track key trends and identify which ones fit your unique products.
• Choose strategies to incorporate popular styles into your designs and marketing.
• Create an action plan to grow your sales and make 2025 your most successful year yet.

Download your Craft Market Trends Planner now and start building a roadmap to success—one trend at a time!

Get Your Free Planner

Understanding Consumer Behavior Trends

In addition to learning about creative and design trends, understanding consumer behavior trends can significantly benefit craft business owners. Knowing how shoppers make decisions, what motivates them, and how they prefer to engage with brands provides a deeper understanding of how to market and position your products effectively.

To explore consumer behaviors and how they apply to your craft business, visit our Consumer Behavior & Design Trends section for more detailed articles and actionable tips.

2025 craft market trends you can use to sell more handmade items on Etsy and at art shows.

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